Salt & Straw
Worked alongside head ice cream maker Tyler Malek from the earliest days of the company, helping solve technical challenges and develop the complex, inventive flavors that made Salt & Straw a Portland icon.
Companies I Have Helped
Over the course of her career, Sarah Masoni has partnered with hundreds of food entrepreneurs and brands — helping them develop products, navigate commercialization, and build businesses that last.
Sarah's work spans every stage of the food product journey — from early-stage recipe development and food safety compliance to packaging, labeling, co-manufacturer sourcing, and retail strategy. The companies below represent just a portion of the entrepreneurs and brands she has had the privilege of working with.
Worked alongside head ice cream maker Tyler Malek from the earliest days of the company, helping solve technical challenges and develop the complex, inventive flavors that made Salt & Straw a Portland icon.
Provided product development consulting as the brand expanded its ready-to-drink and packaged coffee offerings.
Collaborated on new product formulations and packaging compliance for expanded grain and baking product lines.
Helped Eleni commercialize her traditional injera bread, guiding the process from home recipe to a scalable, market-ready product.
Assisted with ice cream base, new flavor development for expanded product lines.
Worked with this Portland institution on product development for retail-ready prepared food items.
Developed a yogurt drink using whey, turning a dairy byproduct into a flavorful, marketable beverage for this creamery.
Provided nutrition analysis and menu development support for this beloved Pacific Northwest fast-casual chain, helping ensure their offerings met both flavor and nutritional goals.
Consulted on product development and formulation for this pioneering kombucha brand.
Assisted with menu development and ingredient sourcing for seasonal and limited-time offerings.
Helped develop new confection formulations and packaging for retail expansion.
Helped develop quality & process at start up for this Portland-based artisan salt company, now one of the most recognized specialty salt brands in the country.
Whether you're just starting out or looking to scale, Sarah brings the expertise and connections to help you succeed.
Work With Sarah